WASHINGTON, D.C. – The Modern Analytics for Roadway Safety (MARS) Coalition today welcomed Alliance for Automotive Innovation as its newest member, joining the group’s roster of industry leaders, safety advocates and technology innovators committed to transforming road safety.
As part of the coalition, Alliance for Automotive Innovation will join members in encouraging U.S. policymakers to empower state and local officials, planners, and law enforcement with cutting-edge insights to optimize road design and prioritize life-saving investments nationwide.
Traditional road safety and infrastructure investment efforts take a reactionary approach to traffic incidents and crashes, which claim the lives of nearly 40,000 people in the U.S. each year. MARS is encouraging policymakers to embrace proven innovations like telematics, AI, and predictive analytics, which can identify prevalent driving risks and even predict crashes before they happen.
John Bozzella, president and CEO of Alliance for Automotive Innovation, said: “Safety is a top priority for the auto industry, and the integration of technology in our vehicles and on our roads has been critical to preventing crashes, reducing injuries and saving lives. We’re proud to be joining the coalition and helping to ensure the U.S. remains a leader in road safety innovation.”
Andrew Rogers, executive director of MARS, said: “We’re proud to welcome the Alliance for Automotive Innovation to our important mission, which is bringing together safety advocates and innovators across industries. Together, we can forge a modern roadway safety strategy for the 21st century. With a new surface transportation reauthorization bill on the horizon, this is a pivotal moment to modernize road safety and save lives across America.”
On average, 42,000 lives are lost on U.S. roadways every year, with countless more experiencing life-altering injuries. There is also an economic impact – deaths from crashes in 2022 resulted in over $470 billion in total estimated costs.
About Modern Analytics for Roadway Safety
Modern Analytics for Roadway Safety (MARS) is a coalition of industry leaders, safety advocates, and technology innovators focused on leveraging cutting-edge technology to prevent crashes before they occur. By utilizing telematics, artificial intelligence, and predictive analytics, MARS empowers policymakers to implement solutions that curb dangerous driving behaviors, optimize infrastructure design, and save lives. www.marscoalition.org
About Alliance for Automotive Innovation
From the manufacturers producing most vehicles sold in the U.S. to autonomous vehicle innovators to equipment suppliers, battery producers and semiconductor makers – Alliance for Automotive Innovation represents the full auto industry, a sector supporting 10 million American jobs and five percent of the economy. Active in Washington, D.C. and all 50 states, the association is committed to a cleaner, safer and smarter personal transportation future. www.autosinnovate.org
FOR RELEASE: July 28, 2025
CONTACT: mars@narrativestrategies.com
