Modern Analytics for Roadway Safety (MARS) is a coalition of industry leaders, safety advocates, and technology innovators focused on leveraging cutting-edge technology to prevent crashes before they occur. By utilizing telematics, artificial intelligence, and predictive analytics, MARS empowers policymakers to implement solutions that curb dangerous driving behaviors, optimize infrastructure design, and save lives.
MARS’s mission is rooted in delivering measurable value to taxpayers, smarter use of public funds, and bold U.S. leadership in road safety technology. Policymakers have a unique opportunity to champion initiatives that deliver significant public benefits:
The true cost of roadway fatalities extends beyond healthcare expenses and insurance claims. By implementing innovative safety initiatives, MARS helps lower medical costs, prevent productivity losses, and reduce property damage, saving money and lives.
MARS’s solutions help identify the highest-impact safety projects, ensuring that public funds are spent on infrastructure improvements that deliver measurable safety outcomes.
By supporting MARS’s policies, Congress can position the U.S. as a global leader in road safety innovation, driving international collaboration and ensuring that American cities are at the forefront of cutting-edge safety technologies.
By harnessing technologies like artificial intelligence, telematics, and risk modeling, MARS promotes data-driven solutions to reduce risky driving behaviors, improve infrastructure, and save lives.
Using telematics-derived analytics, MARS identifies risky driving behaviors such as speeding and distracted driving. These insights enable targeted interventions like driver feedback systems and risk-based insurance models, which incentivize safer behavior.
Traffic data and sensor technologies help guide infrastructure improvements, reducing congestion and risk while improving safety and cost-efficiency. MARS ensures that infrastructure investments are prioritized in ways that maximize their safety impact.
MARS uses predictive risk analysis to forecast where safety interventions will have the greatest impact. By anticipating and mitigating risks before they lead to crashes, we can save lives and reduce injuries while making better use of public resources.
MARS brings together safety advocates, researchers, insurers, and tech providers to create effective, equitable, and sustainable solutions. Our collaborative approach ensures that all stakeholders are working toward the same goal: safer roads and smarter policies.
At MARS, our approach is guided by core principles that prioritize safety, privacy, and real-world impact. These principles shape how we deploy technology, engage stakeholders, and deliver solutions that save lives, reduce costs, and build smarter, safer transportation systems.
By utilizing accessible preventative risk information, MARS empowers stakeholders to implement strategies that prevent crashes before they occur. This proactive approach moves us away from reactive measures and ensures proven safety solutions are deployed in high-risk areas.
MARS prioritizes privacy through opt-in, anonymized data and secure platforms, ensuring that technology solutions for safer roads do not compromise personal rights. We respect privacy while enhancing operational efficiency and improving safety across transportation networks.
MARS addresses critical safety risks such as distracted driving, speeding, and inadequate infrastructure. By integrating analytics into transportation planning, we ensure that road systems are both safe and efficient, ultimately reducing risks and improving quality of life for all road users.
“What gets measured, gets managed.” MARS uses data to turn risk information into actionable insights, enabling smarter decisionmaking for infrastructure, operations, enforcement, and safety policies. By scaling interventions based on performance and risk data, MARS ensures that funding supports projects and interventions with proven, measurable safety impacts, optimizing operational improvements for long-term success.
MARS integrates scalable, cost-effective solutions into public safety and infrastructure planning. By collaborating with stakeholders across sectors, we drive operational improvements that are effective, sustainable, and cost-effective, creating lasting improvements in road safety.
